About Us
Seventeen years of moving technology into the region.
Scale that partners can plan against
What the business is for
Mission
Give global vendors a single, accountable route into Middle East and African retail, and give retailers stock they can plan around.
Vision
To be the distributor regional buyers name first when a brand enters the market, measured by repeat volume rather than catalogue size.
Expertise
Customs, regional compliance, warranty handling and trade finance across every product family we carry.
How the business grew
Founded in Deira as a single-category handset trader.
First multi-brand vendor agreement signed.
Move to bonded warehousing in Jebel Ali.
Catalogue extended to eight product families.
East Africa distribution opened from the Dubai hub.
Second Dubai facility brings storage to 14,000 m².
14 markets from one hub
Stock is released from Dubai into the Gulf, the Levant, North and East Africa, and South Asia.
Markets served